Privacy policy

Last updated: July 29, 2026

BladeOrbit operates this website and related services to provide customers with a curated shopping experience (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit the website, make a purchase, contact us, or otherwise use the Services.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact information: name, email address, telephone number, billing address, and shipping address.
  • Order and payment information: products ordered, transaction details, payment method, payment confirmation, returns, refunds, and exchanges. Payment card details are processed by authorized payment providers and are not stored by BladeOrbit in full.
  • Account information: login details, saved preferences, and account settings.
  • Communications: information you provide when contacting customer support, submitting a form, or leaving a review.
  • Device and usage information: IP address, browser type, device identifiers, operating system, pages viewed, referring URLs, timestamps, and interactions with the Services.
  • Marketing preferences: consent choices, email or SMS preferences, and advertising interactions.

How We Collect Information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers or business partners that support our website, payments, fraud prevention, analytics, advertising, customer service, fulfillment, and delivery.

How We Use Personal Information

We may use personal information to:

  • process payments, fulfill orders, arrange shipping, and manage returns or refunds;
  • create and manage customer accounts and saved preferences;
  • provide customer support and respond to questions;
  • improve website performance, products, services, and customer experience;
  • detect, investigate, and prevent fraud, misuse, security incidents, or unlawful activity;
  • send service messages and, where permitted, marketing communications;
  • measure advertising performance and show relevant promotions, subject to applicable consent requirements;
  • comply with legal obligations, enforce our terms, and protect our rights or the rights of others.

Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information to perform a contract with you, comply with legal obligations, pursue legitimate business interests, protect vital interests, or act with your consent. You may withdraw consent at any time where consent is the applicable basis.

How We Disclose Personal Information

We may disclose personal information to trusted service providers that perform services on our behalf, including ecommerce infrastructure, website hosting, payment processing, analytics, fraud prevention, customer support, cloud storage, marketing, fulfillment, and shipping. We may also disclose information:

  • when you request or consent to the disclosure;
  • to professional advisers, insurers, auditors, and legal representatives;
  • in connection with a merger, financing, acquisition, reorganization, or sale of assets;
  • when required by law, legal process, or a lawful government request;
  • to protect the Services, BladeOrbit, our customers, or other persons.

Service providers may process information in countries other than your country of residence. They are permitted to use personal information only as needed to provide their services or as otherwise allowed by law.

Cookies and Similar Technologies

We use cookies and similar technologies to keep the website functional, remember preferences, understand traffic, improve performance, prevent fraud, and support advertising. You can manage cookies through available consent controls and your browser settings. Disabling some cookies may affect website functionality.

Advertising and Data Sharing Choices

Depending on where you live, you may have the right to opt out of certain sharing, sale, or processing of personal information for targeted advertising. You can submit an opt-out request through our data sharing opt-out page or contact us using the details below. Where supported by applicable law, we also recognize eligible Global Privacy Control signals.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining business and tax records, resolving disputes, preventing fraud, and meeting legal obligations. Retention periods vary according to the type of information and applicable requirements.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system or transmission method is completely secure, so we cannot guarantee absolute security. Please do not send sensitive information through unsecured communication channels.

International Transfers

Your information may be transferred to, stored, or processed in countries outside your country of residence. Where required, we use recognized safeguards for international transfers, such as adequacy decisions, standard contractual clauses, or equivalent lawful mechanisms.

Your Privacy Rights

Depending on your location, you may have rights to request access to, correction of, deletion of, or portability of your personal information; object to or restrict certain processing; withdraw consent; opt out of targeted advertising or certain data sharing; and appeal a decision concerning a privacy request.

To exercise a right, contact us using the details below. We may need to verify your identity before completing a request. You may also authorize an agent where permitted by law. We will not discriminate against you for exercising a privacy right.

Marketing Communications

You can unsubscribe from promotional emails by using the unsubscribe link in the message. You may still receive non-promotional communications about orders, accounts, security, or customer service.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children below the age required by applicable law. A parent or guardian may contact us to request deletion of information submitted by a child.

Third-Party Websites

The Services may link to websites or services operated by third parties. Their privacy and security practices are governed by their own policies. We are not responsible for third-party websites or services.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or operations. The revised version will be posted on this website with an updated date.

Contact Us

For questions, privacy requests, or complaints, contact BladeOrbit at support@bladeorbit.com or write to 20 Wenlock Road, London N1 7GU, United Kingdom. For applicable data protection laws, BladeOrbit is the controller of personal information processed for the purposes described in this policy.